In May 2015, the China Truck Open Organizing Committee and Shandong Linglong Tire Co., Ltd. signed a title sponsorship agreement. Since the China Truck Contest was held in 2003, it has been maintaining close cooperation with Linglong Tire. As early as 2005, Linglong Tire became the only designated tire in the national truck competition. In August 2012, Linglong Group, as the main organizer of the competition, provided the first overpass field in the history of the Cascade in the Exquisite Tire Testing Ground. - 2014 Linglong Tire as team sponsors handed the National Super Truck Cross Country Race. In the past years of cooperation, truck races and exquisite tires have maintained a mutually beneficial and win-win situation. Linglong tires sales have also grown from the initial 2-3 billion to nearly 30 billion today. The steady increase in sales volume has made it a top 20 tire company in the world for many consecutive years. China's top five tires and outstanding sales have also made the competition compelling.
China Truck Open
First encounter with the truck contest
Sports marketing is a brand-new marketing method born in the beginning of this century. It is a kind of marketing activity that uses sports activities as a carrier to promote their products and brands. It is a means of marketing. The use of "big events" to achieve their own marketing purposes, has become the best choice for more and more advertisers.
China Truck Open
Delicate tires see the gold, in hand China truck competition. In the past many years of cooperation, as the competition of truck races has become more difficult, requirements for racing, track, and tire performance have become increasingly demanding. Exquisite tires live up to the expectations. With the help of this sports marketing platform for truck competitions, we insist on project construction as a leader, branding and management as two wings, taking technological innovation as the engine for the development of enterprises, and using the stadium as a test field for tire products to create a â€œscience and technologyâ€. The five major competitive advantages of leading, well-managed, well-known brands, industrial clusters and market internationalization have enabled enterprises to achieve leap-forward development in the development process and have won the trust of customers and users with excellent product quality and distinctive services.
Hand in Hand China Open to International
The 2015 National Super Truck Cross Country Competition was fully upgraded to the China Truck Open. The upgraded event will be upgraded from the 2.0 version of the "cross-country race" to the 3.0 version of the "truck-site racing race." The future China Truck Open will be held as a short-term goal to host the "Asian Cup Truck Championship" and establish the direction of the World Cup Truck Championship as a long-term goal.
National Super Truck Cross Country Racing
It is reported that the China Truck Open will be held in China, Shanghai, and Beijing International Circuit from August to October this year. Delicate tires will join the China Truck Open as the main title merchant. We believe that with the continuous development of the scale of China's Truck Open, it will continue to promote the exquisite tires' product popularity and corporate reputation. Delicate tires will also become a more solid cooperation in the China Truck Open. partner.
Mr. Li Shangxiong, executive vice chairman of the China Truck Contest (CTR) Organizing Committee believes that if a brand can only find a point that reflects the companyâ€™s culture and product characteristics, the brand will have greater influence. This is from the outside. The concept of marketing, and years of cooperation in truck racing and exquisite tires are effective carriers for implementing this concept.
2014 National Super Truck Cross Country Competition Awards
Nowadays, the outstanding quality of the internationally renowned national brand Linglong Tire carries the popularity of the well-known China Truck Open, and will once again undergo the test of the new race to witness the outstanding performance of Linglong Tire.
The person in charge of Linglong Tire said: Linglong Tire will be equipped with a platform for the China Truck Open, and will continue to promote the six strategies of talent internationalization, R&D internationalization, marketing internationalization, manufacturing internationalization, brand internationalization, and cooperation internationalization in lean manufacturing and The brand marketing area has gone further, striving to achieve an annual production and sales volume of 90 million tires during the â€œThirteenth Five-Year Planâ€, becoming a world-class tire company with global competitiveness, and steadily entering the top ten tires in the world. At the same time helping China's truck culture to the world!
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